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Strategic Planning: Analyze and Define Before You Leap
In a rapidly evolving industry, marketers sometimes have a hard time remembering that while fun and exciting, the “shiny new thing” is never a silver bullet. Yes, QR codes, remarketing and Twitter are...
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Quick Case Study: BRAX Fundraising
Situation: Our client BRAX Fundraising develops and delivers successful fundraising programs for schools and youth sports teams. In an effort to raise brand awareness, drive more traffic to their...
View ArticleThe CMO Survey: Can Marketing Do More with Less?
The latest installment of The CMO Survey has arrived, and the results are causing a stir in the marketing world. Sponsored by Duke’s Fuqua School of Business, The American Marketing Association and...
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Top Trends in Web Design
A great website is an experience. It strongly influences how you feel about a company or product and can move you to make contact – or make a purchase. At Signal, we’re always keeping an eye on the...
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Thinking Beyond PowerPoint A Marketer’s Guide
A well-crafted business presentation can persuade your employees to support a new strategy – or your customers to buy your product. It pays to spend time looking at how you’ll showcase your messages...
View ArticleContent Marketing in 5 Steps
Did you know? Content marketing helps build valuable relationships that can generate sales. There’s a lot of talk about content marketing – creating and providing valuable information to current and...
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Google Is Focusing on Mobile Usability. So Should You.
Have you ever tapped on a search result on your mobile phone, only to find yourself scrolling sideways to see all the content – or pinching in to see tiny text and links? It’s a frustrating experience...
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It Pays to Know Your Player Types
There are certainly times when broad communications are appropriate. When you’re offering a “FREE LARGE PIZZA WITH ANY PURCHASE!” you know that it’s going to appeal to a large audience. Most of the...
View ArticleInside CX: The Elements of Customer Experience
According to leading experts, customer experience (or CX) is the “next competitive battleground” that will stand as the measure of business success. But what exactly does CX mean? Customer experience...
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An Introduction to UX
Most visitors will decide within seconds whether to stay on a page. In fact, some of you may have already decided to leave this page. It just goes to show that brands need to work harder than ever to...
View ArticlePersonas: A Key to Better UX
Good UX can be a quick and cost-effective way to improve your bottom line. In a recent post, we offered an overview of UX. In this post, we’ll help you start taking steps to improving UX. The first...
View ArticleLearning from the Sharing Economy
Have you rented your spare bedroom to travelers through Airbnb? Shared rides with strangers through Lyft? Hosted a dog while its owners are on vacation through DogVacay? Then you’re participating in...
View ArticleA Fresh Look at Business Blogging for 2016
Think the blog has gone the way of the dinosaur? Think again. According to a recent study by MarketingProfs and the Content Marketing Institute, blogs are among the top 5 content marketing tactics...
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Top 5 Trends for 2017
Happy New Year! The tree is down, the decorations have been put away and all that’s left of the holidays is your list of New Year’s resolutions. Is one of them “staying on top of the latest marketing...
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Top 5 Trends for 2017
Happy New Year! The tree is down, the decorations have been put away and all that’s left of the holidays is your list of New Year’s resolutions. Is one of them “staying on top of the latest marketing...
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Website Accessibility 101
Reduce your legal risk & increase your reach The World Health Organization estimates that more than a billion people in the world today live with a disability.1 And those people want and need to...
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Customer Surveys: Reflect on progress, plan for the future
The end of the year is the time to reflect on progress and plan for the future. At Signal, the customer satisfaction survey is a critical part of this process. Our customer survey offers us priceless...
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User-Centered Design Playbook
Website case study The world’s largest independent distributor of Toyotas called upon Signal to audit and optimize their finance website to provide customers with an improved user experience for...
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Why Your Company Needs a Corporate Video
Did you know that watching videos made up 69% of all global consumer internet traffic in 2017? That’s why your company has to have at least one stake in the ground with a good corporate video. We’re...
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Questions to Ask Before Choosing a Digital Agency
If you’re looking for a new digital agency, chances are that you’re either unhappy with your current agency, or looking to supplement an unmet need on your team, and you want to explore options....
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